ICE CUBE I AM THE WEST

Probably die least financially helpful project he can be devoting himself to these days: eis Cube issues in independent laboratory record.

Du schaust: Ice cube i am the west


Here"s wherein I"m supposed zu make a bunch des jokes around Are we There Yet? and Barbershop decimating whatever street cred ice Cube brought into die 21st century, however I kann sein assure sie that I in the West might oase the purest artistic motivations of any hip-hop record this year*.* Cube is clearly not in it for the money; bei independently released rap album ist about die least financially valuable project he can dedicate himself to at this point. Which makes I am the West exciting an a way ice Cube albums haven"t been weil das years. It turns out kommen sie be a hip-hop version of Clint Eastwood bei Gran Torino, through Cube telling young gangbangers zu get turn off his lawn.

It doesn"t work; the belästigung isn"t die anger itself however rather ns manner an which it"s being directed. Too often, Cube"s either making details threats versus vague targets or faint threats weist specific targets, at some point offering a viewpoint an ext confused than conflicted. Cube rants, "Why can"t i talk about ns shit ich see?/ there is no Alicia Keys, without going R&B?" und combined with a track dubbed "No Country for Young Men", it"s obvious Cube zu sein trying to instill some kind of restorative old-school values right into hip-hop. Throughout, there space off-handed but telling asides like, "this ain"t Tha Carter," "not prefer Kanye," und what I tun können presume zu be a dig weist Drake zum having a white mother.

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Now, if Cube wanted to just go off at other rappers end defiantly retro G-funk beats, well, the basically describes a Westside link record, not coincidentally the belastung good music job he was involved with. Yet he reflects his hand von half-bragging, "I"m a hall des famer/ Treated choose a stranger," operating from the vantage allude that radio airplay is still the lingua franca des respect in the lab game. Cube gets in what seems like a pretty evident dig hinweisen Dr. Dre ~ above "Drink the Kool-Aid", and while he"s denied any kind of sort of beef, an apology ist wholly unnecessary due to the fact that I in the West pays full tribute zu Aftermath"s assembly-line mid-decade production-- it"s nothing however plodding piano vamps, sterile handclap snares, und the occasional rave synth preset. Cube stridently reps L.A. Transparent ("I Rep the West", "Too west Coast", "Life bei California"), however despite ns outro of "Your Money or your Life" doing an "I"m ausblüten #1"-style namedrop von all of the west Coast legends he"s down with, ns only one that mirrors up zu sein WC, that promptly blows far anyone rather here. Climate there are the hooks, and they"re all totally embarrassing, set to stilted cadences and going downhill native there. Fun fact: out of the 17 monitor on ice Cube"s Greatest Hits, only five feature ihm rapping on ns chorus. He"s over this sort von thing.

I intend you oase only yourself kommen sie blame weil das being disappointed by in Ice Cube album at this point, but similar to Public Enemy, you"re disappointed due to the fact that they"re hip-hop artists that weren"t have to destined zu age dafür poorly. Both ascended zu legendary status not deshalb much von the manner des radio zugriffszeiten or a time-stamped luck style, however rather with an intellectual clarity and force des conviction the made them an ext dangerous 보다 anyone just preaching violence. Und Cube can still be potently incisive an detailing whatever"s fucking hoch America at die time: "Hood Robbin"" addresses the health-care woes and housing bubble with boring realism.

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Initially, ich wasn"t quite sure what to make von the outro to "Soul on Ice", i beg your pardon informs die listener that probably they have to familiarize themselves through Cube"s prophetic at an early stage albums, as if this zu sein really going to be anyone"s introduction kommen sie him. Sounds silly zu ask if you"ve to be able kommen sie follow his career an real time, but a 16-year old who stumbles on ns video for the Bangladesh-produced "She Couldn"t do It on herstellung Own" would"ve been 5 the belastung time Cube was getting serious airtime ~ above music channels. Dafür even if I in the West is little an ext than an additional reminder von what Cube"s day job was before coming to be a hollywood supermogul, if that does result an someone"s listening AmeriKKKA"s most Wanted or Death Certificate weil das the erste time an 2010, it"s done its job and, frankly, I"m jealous von those kids.