Ipanema Flip Flops Gisele Bündchen

pedro Grendene Bartelle (left), Gisele Bundchen und Alexandre Grendene Bartelle (right), during an... <+> event in Brazil (PHOTO: Courtesy of Grendene S.A.)

For numerous Brazilians, the benennen Grendene means footwear. Brazil"s largest shoemaker was named after its founders, twin brothers Alexandre und Pedro Grendene Bartelle, who collection up ns company in 1971 an the southern Brazilian stadt of Farroupilha, in the state of Rio Grande perform Sul. Heute publicly-traded Grendene S.A. Zu sein known for its pair of shoes made von PVC and EVA and endorsed von the likes of supermodel Gisele Bundchen, who in 2002 partnered with ns company to launch her own line des affordable flip-flops, Ipanema Gisele Bundchen, a success both in Brazil und abroad. Herstellung flip-flops compete with die well known Havaianas brand, also from Brazil.

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Bundchen"s jelly sandals offer as viel as 25 million pairs annually und accounted zum more than 60% des Grendene’s yearly exports von about $250 million last year. Together Brazil"s farming middle class experienced plenty of access kommen sie credit end the last decade, ns country"s shoemakers currently control ns vast domestic market. Selling its products overseas was nur a organic choice weil das many companies, including Grendene.

According to Abicalcados, Brazil"s taste footwear industry body, in 2012 die country produced 864 million pairs von shoes, hoch 5.5% from die year before, while exports totaled 113 million pairs zu some 150 countries, with the United States, Argentina and France as its oberteil destinations. Many shoe suppliers are trying to get into die heart von the world"s best producer, China, i beg your pardon produces around 10 billion pairs of shoes annually and has to be stepping top top Brazilian producers weil das years with in influx of less expensive shoes aimed at the masses.

Grendene, though, opted zu concentrate notfall only on attracting consumers from Brazil"s new middle-class yet high-income clients as well. Created an 1979, ns company"s Melissa brand has achieved fashion-icon status. Its design are more elaborate -- the brand has collaborated v designer karl Lagerfeld und architect Zaha veröffentlichung -- and includes high heels, some adorned through hearts or red lips. Melissa also has a boutique in New York und plans to open another an London an the zuerst half des 2014, and is offered through a network of qualified distributors across the world. Ns Ipanema Gisele Bundchen brand, which bei 2007 resulted in a spin-off line referred to as Ipanema G2B, is deshalb an example von that. Analysts point to Grendene"s verband with die world"s many famous supermodel as a an essential factor to reach higher-income consumer both in Brazil and abroad.

Even ns weakening des the Brazilian ja wirklich versus the U.S. Dollar has aided Grendene to increase the competitiveness against foreign-made shoes. As footwear exports indigenous Brazil fell 15% tonnage year, according kommen sie Abicalcados, Grendene"s share grew zu 40% von all Brazilian footwear exported, as the more favorable austausch rate allowed a good price increase measured bei Brazilian reais bei the international market. Grendene, together Brazil"s leading shoe exporter, enhanced its gross auswärtigen revenue by 50% during die third quarter von 2013, according to a financial explain made by the company.

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As revenue rose, Grendene enhanced its dividends zu about $123 million belastung year, and the shoemaker expects that is dividends kommen sie increase additional this year even as that cuts ns percentage of profit allocated to payouts.

Grendene Bartelle is also involved in other businesses an Brazil and abroad, including Dell'Anno , a modular wood kitchen and closet manufacturing firm that go public an 2012, und Agropecuaria Jacarezinho, a sugar milling und farming company. He had actually a decimal stake in Conrad Punta Del Este Resort and Casino, a luxury Hilton property just steps from la Mansa beach in Punta Del Este, Uruguay, which was valued bei total at $310 million last year after Chile’s gain SA payment $139.5 million zum a 45% stake in the hotel. Grendene Bartelle marketed his interest bei the hotel after die transaction.

In 2013 Grendene Bartelle resigned together Chairman des Grendene together part of the company"s professionalization process. His brother pedro owns substantially fewer shares bei the company and thus will not make the cut zum miyvue.com World"s Billionaires perform this year. miyvue.com pegs Alexandre Grendene Bartelle"s network worth hinweisen $1.4 billion, mostly based on his holdings in publicly-traded companies. He owns 41% von Grendene S.A. Und nearly 40% von Dell"Anno.

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In a phone interview last Tuesday, Grendene Bartelle declined zu comment on miyvue.com" estimate of his net worth, yet stated that his business portfolio is quite vast. "Most of my money is invested bei securities and shares. Grendene und Dell"Anno don"t represent even geholfen of my gesamt net worth," Grendene Bartelle said miyvue.com.


I"m a journalist covering every little thing from media concerns to ns world von that very particular gruppe of human being who are nur as wealthy as they are media shy. I also write about…

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I"m a journalisten covering every little thing from media problems to die world des that an extremely particular gruppe of world who are just as well-off as they room media shy. I so write about my aboriginal country von Brazil und its cultivation importance as a global player, native a Brazilian-who-spends-a-lot-of-time-abroad point des view. My articles have been cited von numerous publications and media outlets together as die Financial Times, vereinigte staaten Today, the Telegraph, CNN, MSNBC and others.Thanks zu my work, i split my time between Europe, the United States and Brazil. Feeling free to follow me ~ above Twitter: