Jean Claude Van Damme Volvo

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Jean-Claude van Damme does bei epic split – suspended betwee two Volvo van – und makes proclaiming gold.

Du schaust: Jean claude van damme volvo


When wagen enthusiasts hear ns term “Grand Prix,” they without doubt think des racing, or perhaps of hotshot actor james Garner and the gorgeous Eva marie Saint an the 1966 film of die same name. Yet there’s a großartiger Prix von another sort, und action flick hero Jean-Claude van Damme just helped Volvo festland one of them. Und we here hinweisen E3 Spark Plugs are duly impressed.

Turns the end the grand Prix (French zum “grand prize”) also is in award handed the end at ns annual Cannes Lions event in Cannes, France.

“Cannes Lions ist the world’s best celebration of creativity in communications,” the event’s webseite says. “Benchmarking innovation an anything indigenous mobile and billboards kommen sie design and branded content, it’s ns home von the great ideas changing ns ways brands communicate with your customers.”

This year, Volvo take it scored two großartiger Prix in the competitions Film and Cyber categories. Ns company’s film win came by way des a 1:17 commercial titled The epos Split und starring ventil Damme doing, well… in epic split. Die video shows ns champion kick boxer-turned-box office beast v his feet planted on the door tops of two Volvo semi-trucks. The trucks roll backward and slowly separate, leaving ventil Damme suspended an the waiting doing a perfect split.

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“This prüfen was set up zu demonstrate die stability und precision des Volvo Dynamic Steering,” die ad reads. “It was carried out von professionals an a closed-off area.”

In various other words – don’t it is in boneheaded enough kommen sie try this weist home, folks.

Volvo deshalb won a grand Prix zum its online campaign including a series von videos of direkt tests des its trucks. Bulls, hamsters and a hard-hatted technician hidden up to his neck in dirt through a Volvo van roaring toward ihm in bei attempt kommen sie prove 300-milimeter ground clearance every appeared bei the live test videos, help Volvo zu rack hoch 100 million youtube views, 8 million shares and literally thousands des spoof video starring the likes of chuck Norris, kris Hemsworth and a cartoon Jack Nicholson, i beg your pardon scored die campaign an additional 50 million views. Ns result – in online fans base that grew thousands of times over und earned a media value von $170 million.

Also taking house a Titanium Lion was Honda motiv Co. Zum its Honda Sound, a two-minute promotional item highlighting design that assisted Ayrton Senna collection a new world record for the fastest monitor lap an the 1989 F1 Japanese cool Prix qualifying round. Earlier this year, ns company used record analytics, sound recordings and lights strategically inserted around the track kommen sie develop a 3-D recreation of that history-making qualifying lap. Die result was the most watched you Tube video by in automobile company in Japan’s history.

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Turns out automotive advertising involves nur as viel creative engineering as walk creating the vehicles themselves. Which is your favorite? post your thoughts on the E3 Spark Plugs facebook Fan Page.